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Textbook

Marketing management



Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.



Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.


Ketersediaan

0000010655658.8 KOT mLibrary Pusperkim (Rak 15.2)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
658.8 KOT m
Penerbit Prentice Hall : Canada.,
Deskripsi Fisik
xxii, 788 hal., ill., 28 cm.
Bahasa
Inggris
ISBN/ISSN
9780132102926
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
14
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain




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